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Industry Articles
Put some skin in the one-to-one game
DM News: February 15, 2010
Racing to relevancy: three hurdles to customer insight
DM News: January 6, 2010
How to Get Personalized Offline
All About ROI: November 10, 2009
Refocus for the Recovery: Four tips to improve your marketing game now
1to1 Media: November 3, 2009
Get ready for the ‘next’ economy: Five smart retail marketing steps
Chain Store Age: October 15, 2009
5 DTC Marketing Pitfalls To Avoid
Manufacturing.net: August 21, 2009
4 Steps to Better Loyalty Program ROI
Target Marketing: July 22, 2009
How do I boost results with my loyalty program by better tracking my customers’ value?
CRM Today: July 2009
Direct-to-Consumer: Can Manufacturers Leapfrog Retailers?
Chief Marketer: June 2009
Five Steps to Smart Discounting
Electronic Retailer: May 2009
Is the “Customer Insight Gap” Limiting Your Loyalty Program ROI?
Loyalty 360: April 2009
Loyalty and ROI: Striking a Balance with Discounts
DM News: March 18, 2009