As part of our thought leadership, Mercury publishes brief points of view of our
opinions and observations on emerging marketing trends and opportunities. Browse the archives below
or email insights@mercury-agency.com
if you'd like to weigh in with some insights of your own.
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An overview of Mercury | Who We Are
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December 2009 Edition | Drive Retail Growth and Profits with Improved Customer Insight
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Q: |
How does better customer insight drive growth and profits? |
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The biggest driver of marketing success is the relevance of the message to your customer… |
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August 2009 Edition | Direct-to-Consumer Marketing
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Q: |
What is the current state of manufacturer direct-to-consumer marketing? |
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One of the most significant consumer marketing trends over the last decade is that the product manufacturers… |
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May 2009 Edition | Over-Discounting
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Q: |
Is my company over-discounting? |
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In an effort to keep customers coming back, many retailers are now using discount offers and coupons... |
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November 2008 Edition | Data Centralization
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Q: |
What are the advantages of a Centralized Marketing Database? |
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Integrating disparate customer and transactional information
has a number of advantages for marketers, chief among them... |
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July 2008 Edition | Marketing During Uncertain Economic Times
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Q: |
Amidst so much change, can there be any marketing opportunity? |
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Growing your company’s marketing program right now is difficult.
Using your existing marketing budget more intelligently... |
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