| Underlying Cause(s) |
How To Correct |
Mercury Solution |
|
Prospect targeting is inaccurate.
|
Use predictive modeling on census lists or rent more specialized lists.
|
Mercury's TrueAim
methodology employs precision-targeting best practices to find the right combination of prospect sources for your business. |
|
Messages are unsegmented and thus lack relevance for the prospect.
|
Segment prospects and deliver unique messages to each segment.
|
TrueAim
uses a variety of segmentation techniques, from basic RFM to clusters, to identify the appropriate segments for your company. |
|
Marketing campaigns are single-impression and one-channel.
|
Test multi-touch and multi-channel campaigns to discover which combination of touches optimizes acquisition ROI.
|
The Conversen
engine is ideally suited to create multi-touch campaigns across direct mail, email, call center, SMS and even social media. |