| Underlying Cause(s) |
How To Correct |
Mercury Solution |
|
Company does not have data organized for easy customer analysis; transaction level data is too hard to work with.
|
Create a centralized repository with data organized around the customer.
|
Our Customer Insight
solution has a pre-designed, customer-centric data model that houses complete transaction-level data. |
|
Company does not have the tools to access and analyze the data; resources are not expert in customer data analysis.
|
Acquire technology to access the data and train resources to become proficient.
|
Customer Insight
accelerates this process by providing a pre-built reporting and analysis engine that is designed to make customer analysis easy. |
|
Investment has not been made, as the cost to enable this cannot be justified by marketing department alone.
|
Develop a solution that can be used by multiple groups within the company.
|
Customer Insight
has been designed to be used by multiple teams: marketing, product/merchandising, finance and field/store operations. |