| Underlying Cause(s) |
How To Correct |
Mercury Solution |
|
Marketing messages are undifferentiated and too often irrelevant to the customer; messages are not integrated across channels. |
Personalize your marketing communications and create integrated, multi-channel campaigns. |
The Mercury team uses the Conversen relationship marketing engine to create highly personalized,
conversational and multi-channel campaigns to increase customer engagement and spending. |
|
Customer communications are strictly promotional and fail to provide useful or interesting information. |
In addition to regular promotional messages, deliver relevant and useful content with e-newsletters and microsites. |
Mercury’s InfoLink tool is used to create personalized newsletters and microsites, increasing the connection to your brand and boosting sales. |
|
Competition has a loyalty program while your company does not, causing customers to be more engaged with the competition. |
Develop a loyalty program that gives customers a reason to stay more engaged with you. |
The Mercury team will use our Allegiance platform to set up and manage your marketing program quickly and efficiently. |