Mercury | Mercury | Who's With Us

Who's With Us

Use the links below to browse some of our client engagements. Interested in hearing more? Feel free to contact us.

From the inception of the ExtraCare program over 8 years ago, CVS/pharmacy has chosen Mercury as their database marketing partner for intelligent, cross-channel marketing to their industry-leading cardholder base of 50 million customers. With a blend of precise strategy, compelling creative and our best-in-class data implementation, Mercury enables CVS to connect with their customers as individuals through “Segment of One” solutions that deliver unique content based on customer profile and purchase history.

As part of their corporate turnaround strategy, Tweeter engaged Mercury to overhaul their database marketing efforts. After an initial data audit, Mercury was able to integrate disparate customer, campaign and transactional data sources into a single customer-centric data warehouse and campaign management hub. This enabled the development and launch of a trigger-based marketing program that delivers highly relevant and timely communications to customers based on their recent purchase behavior – all while providing management with a real-time results dashboard to guide business decisions.

Looking to consolidate multiple databases, develop an online entity and create a loyalty program that would drive store traffic and brand engagement, KB Toys hired Mercury. In under 6 months, Mercury developed, launched (through 600 nation-wide retail locations), and established ongoing support for the “KB Clubhouse” – an online destination with interactive content for parents and kids, supported by a robust single database that now drives personalized continuity communications.

With the emerging treatment of healthcare members as consumers, CIGNA Healthcare selected Mercury over several top national agencies for our consumer database marketing expertise and our unique capacity to internally manage each stage of program development under our HIPAA/ISO approved workflow. CIGNA also saw tremendous value in our ability to efficiently execute nationwide qualitative research in order to validate the content we would deliver. Mercury's blend of capabilities resulted in a sophisticated database-driven member/physician communication platform, offering personalized health assessments and recommendations based on real-time member case history.

Supervalu’s New England icon and Mercury client for the past 8 years, Shaw’s has relied on our flawless development and support of affinity marketing programs that target key customer segments with relevant content and offer strategies – young families, healthy eaters, top shoppers, wine connoisseurs, etc.

Mercury has housed the Staples Small Business Rewards database for several years, receiving real-time purchase feeds well into the trillionth transaction record. Currently, Mercury is supporting all Staples database marketing efforts.

ZOOTS, a high-end East Coast drycleaner, tapped Mercury for our ability to efficiently identify their top customer profile and develop a comprehensive campaign to convert similar prospects within their footprint. In a matter of weeks, Mercury launched an integrated acquisition campaign, a synchronized overlay of radio and targeted direct marketing to select locations. Once converted, these qualified leads enter the ZOOTS CRM system and are treated with a tailored messaging strategy to drive optimal repeat visit/purchase behavior throughout each season.

Who's With Us

Staples Business RewardsSM| Database management

Staples Business Rewards^SM| Database management