Analysis

At Mercury, we believe that insight-driven, customer-focused marketing delivers the best results. This philosophy places a premium on conducting powerful analysis to create an understanding of consumers and their behavior, which is required to optimize marketing results. Through practical application, Mercury has obtained vast knowledge in delivering analysis and modeling solutions.

We provide a variety of analysis services designed to create insight and fuel more effective strategies and tactics. Two of our more popular solutions are Strategic Dashboards/Reports and Customer Segmentation.

To find out more about Mercury’s analysis services, click on the links below:

Strategic Dashboards/Reports | Customer Segmentation

Strategic Dashboards/Reports
All companies use reports to measure how their marketing programs are performing. Some use dashboards to keep their finger on the pulse of performance across multiple areas all at once. Mercury provides both of these solutions but takes it one step further—creating an understanding of customer behaviors and trends through Strategic Dashboards and Reports.

Our custom-designed solutions allow our clients to see which customer segments are growing and which are shrinking—as well as what the economic impact of this shift might be. By building a dashboard that includes both segment shift data and marketing program timing and performance data, we can understand which marketing might be driving these shifts.

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Customer Segmentation
Grouping your customers into key segments and marketing to these segments differently is one of the best ways to increase marketing performance. But knowing which type of segmentation is the most effective can be tricky.

Mercury is highly experienced in many forms of customer segmentation. From basic demographic to Recency/Frequency/Monetary (RFM) to more sophisticated cluster segmentation, we can provide the solution that is most appropriate to your marketing and business situation.

Mercury also offers several other analytic services, including:

• Predictive Modeling – statistical modeling (regression, CHAID) that improves targeting and marketing ROI
• Persona Development – customer clusters that can be used across all marketing media and channels to personalize the customer experience
• Ad-Hoc Analysis – data mining, “what if” analysis, etc.

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