Mercury

Data

No matter what kind of direct marketing a company does, customer data is an essential driving force behind the decisions that are made and the strategies that are employed. Mercury’s team of database specialists is a key component of our overall process, building and maintaining the engines that propel our clients’ insights, campaigns and performance tracking.

To find out more about Mercury’s data services, click on the links below:

360-Degree Customer View | Data Hygiene | Data Security

360-Degree Customer View
A company’s marketing database is the cornerstone of its marketing activities. And in order to plan and execute these activities successfully, the database must provide actionable intelligence that allows marketers to reach their intended customers with appropriate messages and offers.

Mercury’s world-class database solutions team designs, builds and maintains marketing databases that allow our clients’ organizations to integrate all of their disparate customer data into one centralized asset, providing a 360-degree view of each customer. Not only does this form the hub of a platform that will enable insight generation, it also:

Increases marketing efficiency and accuracy
Reduces data processing time significantly
Provides a single source for reporting and analysis
Boosts the intelligence and speed to market of your marketing campaigns
Improves your programs’ ROI

If you are looking to improve an existing database package or need a customized solution, contact us to see how we can help your data work harder for you.

Data Hygiene
Effective customer data is difficult to gather and maintain because people’s lives are constantly changing. Whether it’s a move, a new telephone number, marriage or divorce, each life change can reduce the effectiveness and value of your contact lists. If you are a direct marketer, you understand how expensive postage and production can be. With an accurate list, just imagine how much you can save on your next mailing.

To increase deliverability, Mercury’s data hygiene service will ensure that your customer records are complete and up to date. Our flexible, on-demand solutions cleanse, standardize and enhance your customer records, providing you with an accurate foundation for your marketing efforts.

Contact us today to find out how we can start saving you money right away.

Data Security
As direct marketers, one of our prime concerns is the safety and privacy of your customers' data. So what sets us apart from other marketing agencies? Mercury is one of the few agencies that has built its data and information security policies on the ISO 17799 platform—the global standard for information security management.

In addition to keeping information and business assets secure for all of our clients, when working with personal health information (PHI), we adhere to a HIPAA-compliant internal workflow to ensure that your customers’ private information remains that way at every step of the marketing campaign process.

Mercury also offers additional data services that include:

Prospect Lists – We present detailed list recommendations from multiple sources (compiled data, magazine subscriptions, specialty lists), which can assist with targeting the right audience for acquisition initiatives (age, income, title, industry, etc.).
Database Hosting – We host customer and prospect data without a large implementation fee and multi-year contract.
Geo-Mapping – We provide layers of customer or transaction information geographically, on a map that shows emerging trends or hot spots.
Demographics – We append demographic information (household income, marital status, number of children, homeownership, etc.) to customer or prospect records to allow for segmentation and an enhanced 1-to-1 communication.