Mercury

Execution

A smart, well-crafted strategy is nothing without a flawless execution to support it. That’s why Mercury’s marketing team is committed to delivering stellar campaign management that is on strategy, on budget and on time—every time.

To find out more about Mercury’s execution, click on the links below:

Cross-Channel Campaign Management | Direct Mail Dashboards

Outsourced Direct Mail Production Management

Cross-Channel Campaign Management
Mercury’s versatility and experience across multiple channels enable seamlessly integrated campaigns. Sophisticated levels of personalization add new heights of relevance for messages to each individual customer, especially when combined with our data services, creative design and production capabilities for both offline and online programs.

Offline Services – We leverage an innovative procurement and total quality management model with an unparalleled nationwide vendor network to deliver the best quality, timing and cost. Our industry-leading Print-On-Demand technology enables us to deliver highly variable communications for sophisticated database marketers.

Online Services – Our team seamlessly converts marketing elements into their proper digital form and maintains long-term relationships with top vendors—ensuring that email campaigns and websites are delivered as planned and on time.

Direct Mail Dashboards
Mercury has developed a proprietary, web-based reporting platform that allows the entire marketing team to have one central repository for all of its program components. This dashboard will:

Store documents in a central location so everyone is working with the most recent version
Show key milestones to know that a project is tracking appropriately
Track mail based on Planet Code® barcodes to know when your mail should be arriving in-home
Prepare analyses by campaign to determine your response rate or ROI

Low cost. Expertise. Accountability. Speed to market. Less risk. Mercury supports marketers by providing a straightforward solution for their Direct Mail program management, including lists, data, design, printing, mailing and reporting. We’ve helped our clients with their Direct Mail production through:

	A proprietary process that has saved our clients millions of dollars
	Seasoned management professionals you can count on
	One point of contact for project scoping and management
	Swift, flawless execution on even the most complex programs
	Less risk—Direct Mail is what we’re designed to do

Our service model has proven beneficial for many of the nation’s leading marketing departments and agencies. If you would like to learn more, please email managedservices@mercury-agency.com.

Mercury also offers a variety of other execution services that you can leverage, including:

Sample Distribution – Need to get samples of your products to your customers or prospects? Mercury has a solution.
Creative Services – Mercury’s creative team is committed to delivering stellar creative that is on strategy, on budget and on time—every time.
Outbound Message Delivery – Whether it’s SMS, PURLs or emails, Mercury can help you shine.
Inbound Message Delivery – We can enhance your customers' experiences on the web by leveraging the information from prior customer service calls or emails and making it relevant.