Mercury

Execution

A smart, well-crafted strategy is nothing without a flawless execution to support it. Not only do we excel at execution, but we are passionate about it, which is why Mercury’s marketing team has a reputation for delivering stellar campaign management that is on strategy, on budget and on time—every time.

To find out more about Mercury’s execution, click on the links below:

Creative Services | Cross-Channel Campaign Management
Direct Mail and Print Production Managed Services
Product Sampling

Creative Services
Our Creative Services Team consists of seasoned, one-to-one art, copy and digital marketing professionals who are dedicated to bringing our insights and strategies to life. Our deep knowledge of data-driven communications allows the Creative Services Team to efficiently develop compelling and highly personalized cross-channel campaigns for our clients—with a sharp focus on staying within our clients’ budget. Although we like to bring the big ideas to the table, we are also well versed in working within corporate brand guidelines and partnering with our clients’ general and internal agencies.

Cross-Channel Campaign Management
Mercury’s versatility and experience across multiple channels enable seamlessly integrated campaigns. Sophisticated levels of personalization add new heights of relevance for messages to each individual customer, especially when combined with our data services, creative design and production capabilities for both offline and online programs. We use our expertise and the Conversen relationship-marketing engine to create highly personalized, conversational (multi-touch) and multi-channel campaigns. And because the campaigns are more relevant and speak to the consumers in their preferred channel(s), they are much more effective than the typical “batch and blast” campaign. Conversen delivers these campaigns across a wide array of media, including email, mobile (SMS), Direct Mail/print, voice, web and RSS. In addition, Conversen is web-based, allowing both you and your Mercury marketing partners to access the platform. This enables better collaboration on marketing programs, resulting in smoother execution and improved results.

Direct Mail and Print Production Managed Services
Mercury supports marketers by providing a straightforward solution for their Direct Mail program and print production management, including list acquisition, data management, print, mailing and reporting. Companies regularly waste money and time by underestimating the complexity and diligence required to deliver Direct Mail and print programs at both the highest quality and the lowest cost. They often assume unnecessary risk by trying to manage suppliers and controling costs on their own. Our model for outsourced management of large Direct Mail and printing programs provides our clients with the top quality for their projects at the lowest cost and has proven beneficial for many of the nation’s leading marketing departments and agencies through:

A proprietary process that has saved our clients millions of dollars

Leveraging our national supplier network and the aggregate volume of all of our clients to get the lowest costs

Seasoned management professionals you can count on

One point of contact for project scoping and management

Internal efficiency and transparency via our web-based tool, DMscope

Swift, flawless execution on even the most complex programs

Less risk—Direct Mail and print production management is what we’re designed to do

We’ve leveraged our vast Managed Services experience in scoping, buying and managing Direct Mail and print programs in order to develop DMscope, which is a customized web portal and project administration system that provides a comprehensive procurement, management and tracking solution for companies with large Direct Mail or print volumes. DMscope is designed to provide Procurement, Finance, Marketing and IT with visibility, transparency and control over Direct Mail and print expenditures across a company’s entire enterprise.

DMscope brings an unparalleled level of insight and control to the print and Direct Mail processes. To learn more, please click here or email dmscope@mercury121.com.

Product Sampling
Targeted product sampling can be a very effective method for driving trial and, ultimately, adoption of new products. Mercury is well versed in this niche and offers CPGs and manufacturers a holistic capability to deliver product samples into the hands of targeted recipients. We specialize in Direct Mail and packaging development to ensure that the product samples can be delivered cost-effectively and damage-free through the U.S. Postal Service. We’ve worked with the top brands to deliver everything from chewing gum to hair color to saline solution, and we look forward to solving your product sampling challenges.